Department of Forest Production Research, Tanzania Forestry Research Institute, P.O.Box 1854, Morogoro,  Tanzania

The study was carried out to analyse the value chains of marketable agroforestry tree products in Moshi, District, Tanzania. One village namely ShibweJuu was selected based on the availability of smallholder farmers who practice agroforestry technologies. Data was collected from 60 households by using semi-structured interview, key informant interview, participatory value chain analysis, focus group discussion, field observation and pair wise ranking. Statistical Package for Social Science version 21 and Excel 2007 were used for data analysis. Results indicated fruits to have the highest score with an average of   5 compared to other agroforestry tree products, hence was selected for value chain analysis. Actors in fruit marketing included, producers, local agents, external agents, whole sellers, retailers and consumers. Producer-retailer-consumer accounts for 48.3% and was identified as the most important marketing channel used by farmers to exchange avocado fruits. About 96.4% of the respondents agreed that, fruit price was set by demand and supply interaction. Despite the existence of market   for avocado fruits, the value chain in the study area was still indicated as a simple system since the production itself is still small and uses primitive practices from production to consumers.